
Vertical: Dynamic pricing for DIY Retailers
DIY Retailers face fierce competition for sales and intense pressure to improve margins. While traditionally DIY retailers sell paints and tools, today they also compete in other categories selling anything from household goods to various types of electrical appliances.
The business model usually entails a sizable warehouse that fulfills online orders alongside brick and mortar stores that act as stores and as a means to shorten the last mile to the consumer.