As our customers get more comfortable with dynamic pricing, and start seeing increases in revenues and profits, they typically start to increase their trust in the system. User rules are used to define pricing strategy rather than to limit the AI component of the system
The taxi’s surge charge is designed to maintain a balance between supply and demand. As the surge price multiplier increases, the number of people willing to pay the surge fee decreases. When done right, the result creates a perfect marketplace, where there are enough taxis to satisfy the demand.