The taxi’s surge charge is designed to maintain a balance between supply and demand. As the surge price multiplier increases, the number of people willing to pay the surge fee decreases. When done right, the result creates a perfect marketplace, where there are enough taxis to satisfy the demand.
Don`t Run Your Own Pricing Race
Trial and error is important, yet in order for retailers to gain valuable insights, they need to conduct an immaculate process with zero deviation for a designated time frame